DevMarketing LLC

We believe marketing is engineering, not art. We believe marketers should be engineers (at least at-heart), and marketing problems should be solved like engineering problems. When a developer runs into a problem, their first instinct is to time-box it and use a broad-swath of open-source tools and communities to creatively solve it as efficiently and frugally as possible. Marketing teams too often reach for expensive tools and out-of-date playbooks to work-around solvable problems.

DevMarketing was started by engineer-turned-marketer Jarod Reyes who built high-performing developer marketing teams at Twilio, Auth0 and PlanetScale before venturing out to help early-stage startups nail some of the early scaffolding necessary to achieve rapid and consistent growth. Book time today to solve some marketing problems.

Featured

• Demystifying Product-Led Sales: The Holy Grail for B2D

  Posted on:April 16, 2024 |  at 08:30 AM

  Demystifying Product-Led Sales: The Holy Grail for B2D Companies

• Can you really market to developers? How Twilio did invisible marketing.

  Posted on:January 25, 2024 |  at 10:00 AM

  At Twilio, we found success by being a resource first. Our presence at hackathons wasn't about selling Twilio; it was about supporting and empowering developers. This approach not only built trust but also subtly showcased the capabilities of our product.

• How we got 100,000 developers to care about a database feature launch.

  Posted on:January 4, 2024 |  at 09:59 AM

  Transforming Technical Features into Compelling Narratives

• The Marketing API: Reference Documentation

  Posted on:December 12, 2023 |  at 08:28 AM

  The Marketing API: Reference Documentation

• The Marketing API: Engineering a New Marketing Playbook for Technical Founders

  Posted on:December 3, 2023 |  at 09:22 PM

  The Marketing API: Engineering a New Marketing Playbook for Technical Founders

Recent Posts

• DevMarketing Mixtape: Three Producers.

  Posted on:March 4, 2024 |  at 08:00 AM

  Some tunes to code to this month. 3 Different producers, 3 different styles.

• 3 Pricing Principles for early-stage companies.

  Posted on:February 27, 2024 |  at 04:12 PM

  3 Pricing Principles for early-stage companies. Don't destroy your developer brand with a bad pricing strategy.

• The White City changed american architecture. It's time to think bigger for developers.

  Posted on:February 5, 2024 |  at 01:00 PM

  Just as architecture didn't stop evolving after the White City, the journey towards enhancing developer experience isn't over.

• AI is replacing your creativity, so exercise it!

  Posted on:January 22, 2024 |  at 11:39 AM

  AI is to your brain what Google Maps was to your brain... it's replacing an entire function. I love google maps, I also love AI, but to prepare for the future you need to exercise the part of your brain that AI would love to easily supplant...