DevMarketing LLC
We believe marketing is engineering, not art. We believe marketers should be engineers (at least at-heart), and marketing problems should be solved like engineering problems. When a developer runs into a problem, their first instinct is to time-box it and use a broad-swath of open-source tools and communities to creatively solve it as efficiently and frugally as possible. Marketing teams too often reach for expensive tools and out-of-date playbooks to work-around solvable problems.
DevMarketing was started by engineer-turned-marketer Jarod Reyes who built high-performing developer marketing teams at Twilio, Auth0 and PlanetScale before venturing out to help early-stage startups nail some of the early scaffolding necessary to achieve rapid and consistent growth. Book time today to solve some marketing problems.
Featured
Demystifying Product-Led Sales: The Holy Grail for B2D
Posted on:April 16, 2024 at 08:30 AMDemystifying Product-Led Sales: The Holy Grail for B2D Companies
Can you really market to developers? How Twilio did invisible marketing.
Posted on:January 25, 2024 at 10:00 AMAt Twilio, we found success by being a resource first. Our presence at hackathons wasn't about selling Twilio; it was about supporting and empowering developers. This approach not only built trust but also subtly showcased the capabilities of our product.
How we got 100,000 developers to care about a database feature launch.
Posted on:January 4, 2024 at 09:59 AMTransforming Technical Features into Compelling Narratives
The Marketing API: Reference Documentation
Posted on:December 12, 2023 at 08:28 AMThe Marketing API: Reference Documentation
The Marketing API: Engineering a New Marketing Playbook for Technical Founders
Posted on:December 3, 2023 at 09:22 PMThe Marketing API: Engineering a New Marketing Playbook for Technical Founders
Recent Posts
DevMarketing Mixtape: Three Producers.
Posted on:March 4, 2024 at 08:00 AMSome tunes to code to this month. 3 Different producers, 3 different styles.
3 Pricing Principles for early-stage companies.
Posted on:February 27, 2024 at 04:12 PM3 Pricing Principles for early-stage companies. Don't destroy your developer brand with a bad pricing strategy.
The White City changed american architecture. It's time to think bigger for developers.
Posted on:February 5, 2024 at 01:00 PMJust as architecture didn't stop evolving after the White City, the journey towards enhancing developer experience isn't over.
AI is replacing your creativity, so exercise it!
Posted on:January 22, 2024 at 11:39 AMAI is to your brain what Google Maps was to your brain... it's replacing an entire function. I love google maps, I also love AI, but to prepare for the future you need to exercise the part of your brain that AI would love to easily supplant...